Pomegrate drinks to have added sugar
IDDT’s logo has been on Pomegrate drinks in some of the major supermarkets and we were happy to endorse this drink because Pomegrate was sweetened with a natural fruit extract. This was shown to mitigate the effects of sugar whereas many other fruit juices contain fructose or added sugar. These are fast-acting sugars and lead to raised blood glucose spikes.
However, the company making the Pomegrate has been taken over by an American company and from the end of January 2016, Pomegrate will contain added sugar. Therefore from the end of January 2016, IDDT will not be supporting its use and our logo will no longer appear on the products.